This study aims to better understand the cross-border consumer’s “out-shopping” behaviors. The research focusses on the particular border space extending from the Arlon region of Belgium, through Longwy in France, to the south of Luxembourg. Based on an analytical construct of psychological characteristics drawn from the literature, a number of consumer profiles are derived from a series of semi-directed interviews with a set of 15 consumers from 3 different countries. Preliminary results point to 3 distinct types of border area consumers, namely, the rather local consumer, the rather global consumer, and a third glocal consumer who buys as much in their own territories as in more distant ones.
